K2 Enterprises is the preeminent provider of technology-focused continuing professional education to accountants and other professionals in North America. K2 writes, presents, and produces hundreds of seminars presented to thousands of CPAs and other financial professionals each year in the United States and Canada.
My idea for the brand redesign is to make their logo look more professional for an accounting and business education company. The mountain in their logo is the K2 mountain. It represents stability, confidence, and a sense of purpose. The brand is reaching new heights by providing the latest tech updates for accounting and business professionals. I want the brand to reflect their purpose.
My client wants a variant logo version for print usage. I made their logo a square. As for brand colors, their main colors are different blue hues with a hint of green.
Continuing with the new sense of purpose for the brand, I resigned from their website to reflect that. I put the K2 mountain as the background at the top of the homepage and their ongoing blogs. This shows their dedication to finding new accounting and business technology or any insights that they have.
Also, I did a whole design re-haul of all of their ongoing seminars pages, instructors’ pages, blog articles, and many more.
K2 partners up with CPE Today, a continuing education and training platform for working professionals, to help other accountants put their name out on their website, live events, and courses. I made an informational brochure about their program.
I was in charge of creating email templates for their live conferences.